Launching a Shopify store isn’t just clicking “publish.” There are dozens of details that separate a store that converts from one that frustrates visitors and loses sales. This checklist covers everything you need to verify in the 7 days before going live.
Day 1 – Store Foundation
- Shopify plan selected and billing set up
- Custom domain connected and SSL active (https://)
- Store name, logo, and favicon uploaded
- Currency and timezone set correctly
- Legal pages created: Privacy Policy, Terms of Service, Refund Policy
Day 2 – Products
- All products added with clear titles and descriptions
- High-quality images for every product (min. 3 photos)
- Prices set correctly including any variants
- Inventory tracking enabled
- Collections organized logically (by type, use case, etc.)
- Product SEO: titles and meta descriptions written
Day 3 – Payments & Shipping
- Shopify Payments activated (or PayPal / Stripe configured)
- Test order placed and refunded successfully
- Shipping zones and rates configured
- Free shipping threshold set (if applicable)
- Tax settings reviewed for your target market
Day 4 – Design & Navigation
- Theme customized to match brand (colors, fonts, layout)
- Header navigation menu is clear and logical
- Footer has legal links, contact info, social links
- Homepage hero communicates value proposition immediately
- Call-to-action buttons are visible and working
- Site tested on mobile — everything readable and tappable
Day 5 – Trust & Conversion
- About Us page or brand story present
- Contact page with working form or email address
- Reviews or social proof visible on product pages
- Return/refund policy clearly accessible
- Trust badges shown near checkout (secure payment icons)
Day 6 – Analytics & Marketing
- Google Analytics 4 connected
- Facebook Pixel / Meta pixel installed (if running ads)
- Shopify Email or email marketing app configured
- Welcome email sequence created for new subscribers
- Social media accounts linked in footer
Day 7 – Final Pre-Launch Check
- Remove password protection (Shopify > Online Store > Preferences)
- All links tested — no 404 errors
- Page speed checked (Google PageSpeed Insights)
- Checkout flow tested end-to-end on desktop and mobile
- Order confirmation email reviewed and on-brand
- You’re live! Share on social media and with your network
Don’t want to go through this alone? ReadyCart’s Shopify Launch Sprint handles all 7 days for you — we set up, configure, and verify everything so your store launches conversion-ready. Book your sprint today.